ARTICLES
| ScentAir Technologies and new “Scentstories” from Proctor& Gamble/ Febreze - Validate Environmental Scent for Both In-Store and In-Home Markets |
Santa Barbara, CA September 2, 2004 -- ScentAir Technologies, a Santa Barbara CA company, has developed scent sampling technology to help retailers and brand marketers sample the fragrance of their products for in-store use. At the same time many leading brand marketers like Proctor & Gamble with new Scentstories, Unilever and SC Johnson are introducing new in-home environmental scent products. While candles and air fresheners (sprays and aerosols) have long been used as scenting devices, the new wave of products are more sophisticated and offer many improvements including better scent control, integration with visual and audio media, better scent quality, and more scent variety. This new development reflects the desirability and appeal of scents for both commercial and consumer environments.
ScentAir Technologies specializes in developing scent systems for commercial use. ScentAir products are deployed mostly in retail stores, but are also in hotels, hospitals, theme parks, and museums. None of the current in-home products offer the quality and diversity of scents that ScentAir has developed for the retail market. ScentAir can provide general background scent in a store much the same way Muzak provides background music. Additionally, ScentAir can be used to sell specific brands/categories where scent is a primary attribute of the product such as bakery, floral and produce. As consumers walk by a ScentAir display a motion sensor emits a brief scent creating a controllable scent zone, adding a new compelling dimensions to in-store point of sale display with sales increases up to 60 percent.
ScentAir is used in many retail applications with measurable sales increases and promises to be a major breakthrough in the rapidly expanding in-store sampling field. “Scent sampling, is an additive element in the demonstration process and can expand the sampling effect on a given day,” says Forrest Fleming, chief executive officer of ScentAir Technology. “Scent can build brand equity, and effectively sample new products. Scent has shown effective in increasing brand and category sales, as well as generally enhance the retail experience.”
Proctor and Gamble is testing ScentAir’s products in their “store of the future” labs in Cincinnati as a possible way to promote many of their brands in-store. Their introduction of the “Scentstories” product shows they believe in the scent as an environmental enhancement. Some ScentAir customers include Bloomingdales, Disney, Sony, Ahold, and Target.
ScentAir Technologies, the leading in-store provider of scent marketing and scent sampling for brands and retailers, offers patented scent systems proven to increase category/brand sales and enhance the appeal of retail environments. These systems release high quality scent in a subtle, clean and controllable way, without the use of sprays, aerosols or heated oils.
For additional information contact Mary Reardon 805-964-2424, email: mreardon@scentair.com web: www.scentair.com
This article courtesy of http://www.perfumeslife.net/.
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